I really don't get this whole thing about not reading reviews of one's own books. To me, that's like writing into a vacuum.
Most of us novel authors write because we love to create a story* -- few would do it, then never ever let anyone read those stories.
Yes, we sometimes get scathing reviews. You can't please everyone. But you also might get called "This decade's best fantasy writer" as one recent Amazon reviewer said about me. I don't actually believe that, mind you, but boy, does that boost the ego, and inspire me to write!
*Few do it for the money -- most of us don't make sufficient income from books to live on!